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Cheryl Berman

Cheryl Berman

Award-winning ad exec | Past chairman, Leo Burnett | Class of 1974

Before she’d go on to run the ad agency that gave us the Marlboro Man, Tony the Tiger and Charlie the Tuna, Cheryl Berman (BA ’74) rarely missed a Friday night at the Red Lion Inn, where the cover charge was $2 and the entertainment was first-rate. 

REO Speedwagon was playing,” says the former Leo Burnett chairman and chief creative officer, now the CEO of unbundled. 

“My roommate, Jill, was dating the lead guitarist, Gary Richrath. They always ended the evening with ‘Sympathy for the Devil.’

"Crowd went crazy.”