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Keith Bruce

Keith Bruce

Super Bowl Host CEO | San Francisco Bay Area | Class of 1987

Keith Bruce’s happy place is Memorial Stadium, where the future president and CEO of the San Francisco Bay Area Super Bowl Host Committee was a game day regular.

“When I was attending Illinois in the mid ’80s,” Bruce says, “both our basketball and football teams were national powerhouses. I remember my walks with friends to the stadium to watch Illinois football on Saturday afternoons. This was before ESPN ‘College GameDay’ and all the other pregame hype. 

“Big Ten football on Saturday was my break from all the classwork and the pressures of succeeding in college life. It was just pure college football and part of the college experience — whether it was going to games with my Sig Ep frat brothers, new girlfriends or even by myself a few times for those cold November games.”