It was his idea that sparked Gatorade´s farewell to Derek Jeter TV ad and Nissan’s memorable Heisman House campaign, among others.
So, we asked LA-based creative director Nick Ciffone (’10), what would you suggest Illinois choose for a mascot if it ever comes to that?
“The Fighting Abes. Illinois native. President. Ended slavery. Original beardsman. Kills vampires.
“Animals are overdone. And they are inferior, like other schools.
“Just imagine a 6-foot-plus bearded gentlemen with a bowtie, rippling muscles and a silver ax standing silently at the 50-yard line with a look of disgrace at the prancing stuffed animal across the field.”
