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Toya Mitchell

Toya Mitchell

Senior multicultural analyst | Mintel | Class of 1993

How often did Toya Mitchell visit the Undergraduate Library?

This often: “One day, a librarian asked me which department I worked in and laughed when I told her I was a student,” says the Chicago-based communications strategist, consumer insights analyst and market researcher (BA ’93, advertising).

“Learning how to balance school, part-time work, and quite honestly, fun times was initially a challenge. Over time, I created a schedule that would allow me enough time to prioritize studying.

“I would start every day with my own personal study period at the Underground precisely at 8 a.m. when the doors would open. That early morning start taught me the lesson to always plan for both work and pleasure.”