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Joan Cetera

Joan Cetera

Senior director/PR | Frito-Lay | Class of 1997

Joan Cetera (’97) arrived at The Daily Illini’s old First and Green offices in the fall of 1993, hoping to land a writing job.

She got that — and a whole lot more.

Twenty years later, Frito-Lay’s Plano, Texas-based senior director of PR remembers it being was a haul from Allen Hall, “where I was busy honing my craft of being a music and theater ‘nerd’ — really just hanging out with the actual music and theater majors.

“I went there freshman year and signed up to write pop-culture reviews for the Diversions section. I went on to work there through senior year, covering campus and city life, learning copy-editing skills and finishing as a news-feature editor.

“But the most important part of the DI was that it was there I met my husband, former Daily Illini editor-in-chief Mike Cetera."