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Larry Deutsch

Larry Deutsch

Chief innovation officer | Blue Chip Marketing Worldwide | Class of 1982

He saw Springsteen play the Assembly Hall, Eddie Johnson beat the buzzer and Michigan State, and Big Ten football at its ugliest (your final score: Gary Moeller's1978 Illini 0, Rick Venturi's Northwestern Wildcats 0).

But none of those things measures up to what comes to mind first when 1982 Gies College of Business grad Larry Deutsch thinks back to his days on the UI campus.

From Northbrook, Blue Chip Marketing Worldwide’s chief innovation officer writes: “Two people who are indelibly etched in my mind are Dean Emerson Cammack and Assistant Dean Larry Johnson. What I remember most is that they were authentic — before being authentic was a thing. 

“They just cared and showed compassion and commitment in a way that still resonates and reverberates.

“Dean Cammack was like someone out of central casting. He was larger than life and had a great sense of humor and hearty laugh as I recall.

“Larry Johnson was always there for you, provided wise counsel and came across as a friend.

“They were both pillars of the business school and had an impact on me that truly made a difference.”