A digital special section of | Subscribe

Matt Cho

Matt Cho

Partner, Adjacency | Founder, [co][lab] | Class of 2011

Matt Cho left Illinois with three master’s degrees, a sterling reputation and a deep desire to never repeat one time-honored college tradition in particular.

“What I remember the most, but now might never be able to pull off again, are the moments at 3 a.m. or 4 a.m. while pulling all-nighters in the overheated Architecture Building,” says the Urbana innovator, who founded [co][lab] and Cafeteria & Co.

“There was always a point when all the coffee and Hot Wok Express consumed hours ago would kick in and you have this second wind — a beautiful moment of clarity, creativity and ‘God help me, this is due in five hours.’”