One part Illini legend, one part hospitable host, one part confidence booster. Bruce Nesbitt — for whom the UI’s African American Cultural Center is named — was all that, and then some, to future Illini Media Hall of Famer Sean Long.
“Bruce Nesbitt made an indelible impact on my life, and his legacy continues to inspire countless others,” says the Emmy-wining, Chicago-based corporate director of programming for Weigel Broadcasting Co.
“As the first person in my family to leave home for college, I was a bundle of nerves, excitement and uncertainty (in the fall of 1990). The thought of navigating a large university on my own was daunting, and I often wondered if I truly belonged. During this time of doubt and adjustment, Bruce Nesbitt and the African American Cultural Center became my anchor.
“The African American Cultural Center was more than just a place; it was a haven of support, community and belonging. Bruce Nesbitt and his team created an environment where students like me — who were often minorities within a larger minority — could feel seen, heard and valued. Through their guidance and encouragement, I found not just my footing but also a path forward that would shape my entire career.
“Working at WBML, the campus radio station affiliated with the Cultural Center, allowed me to explore my passion for media in ways I never thought possible. Hosting a Friday night radio show on WBML and producing the first all-student-run television show, ‘The College Box,’ are among my fondest memories.
“‘The College Box’ initially aired on cable access and later moved to WICD on Friday late nights. I still vividly remember walking past a frat house on Chalmers Street one night and seeing the entire fraternity watching my show. It was an incredible and surreal moment, standing outside, watching them watching me. These experiences were more than just fun; they were formative, teaching me about the power of media and the impact of storytelling.
“My time at WBML and the Cultural Center set the foundation for my career in media, leading me to become a two-time Emmy Award-winning producer, corporate director of programming for nine television stations and an Illini Media Hall of Famer. I have had the privilege of producing documentaries on influential figures like Tupac Shakur and Bernie Mac, and I have written books about iconic artists such as Jay-Z.
“Each of these accomplishments can be traced back to the support I received at UIUC, where I was nurtured and challenged to pursue excellence. The Cultural Center’s programs, including Omnimove and the Griot, provided students with invaluable opportunities to grow, connect and express themselves creatively.
“Bruce Nesbitt’s dedication to fostering a strong, supportive community was unmatched. He recognized the unique challenges faced by African American students on campus and worked tirelessly to ensure that we had a space where we could thrive — academically, socially and personally. He created a microcosm of family within the larger university setting, making us feel at home even when we were far from our own. His efforts were instrumental not only in my success but also in the successes of so many others who passed through the Cultural Center’s doors.
“I am incredibly proud that the African American Cultural Center now bears Bruce Nesbitt’s name and has a permanent home on campus. This honor is a fitting tribute to a man who dedicated his life to empowering students and building a legacy of inclusion and excellence.
“While today’s students may not have to physically connect WBML to dorm room cable systems like we did, I hope they continue to find fulfillment and inspiration in the programs housed there. Bruce Nesbitt’s vision and commitment live on, and his legacy will continue to influence generations of students to come.”
